A research team from Auckland University of Technology (New Zealand), University of East Anglia (UK), and University of Greenwich (UK) are currently gathering and analysing data from Phone Free Day participants. 


In the study “Digital well-being – Exploring the effects of mindful phone usage", the team will explore how the interventions of Phone Free Day affect participants’ emotional state as a proxy for well-being, social relationships and productivity and efficiency with regards to work and personal tasks.

Background to study

While we are living in a hyper-connected world where our smartphones have become our constant companion within arm's reach 24/7, there is an increasing awareness around the dark side of phone usage and in particular social media. More and more people understand the importance of digital well-being, the balance between connection and disconnection, and actively seek opportunities for digital detoxes, use digital well-being tools or read self-help literature, yet the effectiveness of those digital well-being interventions is not well-understood.  

Dr Lena Waizenegger (Auckland University of Technology, NZ)


Taino Bendz (Founder of Phone Free Day)


Dr Brad McKenna (University of East Anglia, UK)

Dr Wenjie Cai (University of Greenwich, UK)




Approved by the Auckland University of Technology Ethics Committee on 17th of February 2021  AUTEC Reference number 21/17.